Designed in LA,
worn everywhere
We may hang our hats in sunny California, but we're on a global mission to deliver incredible eyewear that empowers people to explore more, worry less, and live always in the moment.
Designed in LA,
worn everywhere
We may hang our hats in sunny California, but we're on a global mission to deliver incredible eyewear that empowers people to explore more, worry less, and live always in the moment.
Shaking up
the industry
The eyewear business is dominated by a single massive company, and they have little incentive to move beyond the bulky and breakable frame construction of yesteryear. We've assembled a team of designers, engineers, and eyewear veterans to wipe the drawing board clean and create frames that the 21st century deserves.
Shaking up
the industry
The eyewear business is dominated by a single massive company, and they have little incentive to move beyond the bulky and breakable frame construction of yesteryear. We've assembled a team of designers, engineers, and eyewear veterans to wipe the drawing board clean and create frames that the 21st century deserves.
Always
#ROAVing
We're driven by the never-ending search for awesome new experiences. Help us spread this message by tagging #ROAVing on Instagram and sharing your stories and images of adventure.
Always
#ROAVing
We're driven by the never-ending search for awesome new experiences. Help us spread this message by tagging #ROAVing on Instagram and sharing your stories and images of adventure.
