If you’ve ever tried on a pair of Maui Jim sunglasses, chances are you were impressed by the quality—and maybe a little surprised by the price tag. So what makes them so expensive? Let’s break it down.
Premium Lenses Maui Jim uses polarizedPlus2® lens technology that enhances color, clarity, and contrast. It’s not just hype—it’s engineered for real-world performance, helping wearers experience vivid colors and reduce harsh glare. The result? A much more comfortable experience for your eyes in direct sunlight.
Craftsmanship Many of their frames are handcrafted in Italy or Japan, using durable materials like acetate and high-grade metals. This level of detail, paired with a focus on comfort and longevity, adds to the overall cost.
True UV Protection Protection against UV rays is non-negotiable in quality eyewear. Maui Jim’s lenses embed UV filtering into the lens itself—unlike many cheaper sunglasses that use a superficial coating that can wear off over time.
Branding and Positioning Over the years, Maui Jim has built a reputation for delivering a high-end experience. This brand equity allows them to command premium prices—especially since they cater to a lifestyle-focused customer who sees eyewear as a long-term investment.
Warranty and Service They also offer a robust warranty and responsive customer support, which adds peace of mind and long-term value.
Are They Worth It? If you live in the sun, spend time on the water, or need high-performance lenses, Maui Jim could be worth the investment. But high price doesn’t always mean the only option.
A New Kind of Premium: ROAV Eyewear If you're after an innovative, lightweight, and portable solution, ROAV Eyewear offers something entirely different: ultra-thin, pocketable, foldable, and insanely durable sunglasses. Engineered from stainless steel with spring hinges (screw-less) and scratch-resistant lenses, they are built for those on the move. They might not be "cheap," but they deliver unmatched convenience and resilience for travelers, adventurers, and minimalists.